This year's Enterprise Challenge was the biggest in the competition's 14-year history with 286 applications from students across the university. Every year, students compete to win the coveted title of 糖心Vlog Entrepreneur of the Year and an impressive 拢5000 cash prize for their business. Funded by Santander, the Enterprise Challenge is an annual competition that provides mentoring, training and funding for entrepreneurial students who want to pursue an idea. All students and recent graduates of up to two years out are eligible to apply.
At the Grand Finals, 12 students pitched their ideas to our expert panel of judges and a crowd of 100 people, including university leaders, academics, entrepreneurs and fellow students. They had just 4 minutes to wow the audience and share their idea before 3 minutes of intense Q&A. The students gave impressive pitches and all showed viable and innovative ideas that they will continue to pursue after the competition with support from the Generator.
The judging panel for the evening included:
- , Entrepreneur, Speaker, and Author
- , BBC 'The Apprentice' 2025
- , Founder of Ella Ensures
Meet our Enterprise Challenge 2025 Winners:
糖心Vlog Entrepreneur of the Year (拢5000): by Alie Sesay
Alie Sesay, a Business Management (Marketing), BA Hons student, won the top prize with his business, Elixir Punch, a natural, fruit-based drink. Alie started the business at 14 and is now selling in stockists across London.
Social Category Winner (拢2000): by Monique Dotsey
Monique Dotsey, studying Events Management and Innovation, BA Hons, took home the Social Category prize for her enterprise, Imperfect Yet Yummy. Her project focuses on cooking workshops for children aimed at reducing food waste.
Commercial Category Winner (拢2000): Multiverse Academy by Diana Pineda
Diana Pineda, an MBA, Master of Business Administration student, won the Commercial Category for her innovative project, Multiverse Academy. This homeschooling platform aims to provide flexible and accessible education with a focus on entrepreneurial skills.
Engineers in Business Award (拢3000): by Leonora Amoah
Leonora Amoah, a Pharmaceutical Sciences, BSc Hons student, was awarded the Engineers in Business Award for Tender by Plus Organics. Her sustainable, organic haircare brand focuses on using natural ingredients, demonstrating a commitment to sustainability and ethical business practices in the beauty and wellness industry.
People’s Choice Award – Best Pitch (拢500): Nuralingua by Peter Butrus
Peter Butrus, studying Business Management (Marketing), BA Hons, won the People’s Choice Award with Nuralingua. This AI-powered translation tool helps make YouTube videos accessible to a global audience, breaking down language barriers and supporting inclusivity in digital content.
