Full time
Year 1
Students are required to study the following compulsory modules.
- Discover Project Management (15 credits)
- International Business Environment (15 credits)
- Academic and Professional Communication (15 credits)
- Business Analytics & Visualisation (15 credits)
- Economics for Responsible Business (15 credits)
- Accounting and Finance for Business (15 credits)
- Managing Contemporary Organisations (15 credits)
- Principles of Marketing in a Global Context (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Business Ethics (15 credits)
- Organisational Analysis and Performance (15 credits)
- Business Law (15 credits)
- Consumer Behaviour and Insights (15 credits)
- Marketing Management and Sales Techniques鈥� (15 credits)
- Sustainable Operations Management (15 credits)
Students are required to choose 15 credits from this list of options.
- AI Strategy and Marketing (15 credits)
- New Product Development and Management (15 credits)
Students are required to choose 15 credits from this list of options.
- Business-to-Business Marketing (15 credits)
- Designing Persuasive Communication (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Business Strategy (15 credits)
- Effective Leadership (15 credits)
- Creative Content Strategy (15 credits)
- Marketing Management Project (30 credits)
- Social and Sustainable Marketing (15 credits)
Students are required to choose 15 credits from this list of options.
- Customer Relationship Management (15 credits)
- Entrepreneurial Marketing (15 credits)
Students are required to choose 15 credits from this list of options.
- Digital Innovation (15 credits)
- Digital Customer Experience (15 credits)
Sandwich
Year 1
Students are required to study the following compulsory modules.
- Discover Project Management (15 credits)
- International Business Environment (15 credits)
- Academic and Professional Communication (15 credits)
- Business Analytics & Visualisation (15 credits)
- Economics for Responsible Business (15 credits)
- Accounting and Finance for Business (15 credits)
- Managing Contemporary Organisations (15 credits)
- Principles of Marketing in a Global Context (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Business Ethics (15 credits)
- Organisational Analysis and Performance (15 credits)
- Business Law (15 credits)
- Consumer Behaviour and Insights (15 credits)
- Marketing Management and Sales Techniques鈥� (15 credits)
- Sustainable Operations Management (15 credits)
Students are required to choose 15 credits from this list of options.
- AI Strategy and Marketing (15 credits)
- New Product Development and Management (15 credits)
Students are required to choose 15 credits from this list of options.
- Business-to-Business Marketing (15 credits)
- Designing Persuasive Communication (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Work Placement (Business School)
Year 4
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Business Strategy (15 credits)
- Effective Leadership (15 credits)
- Creative Content Strategy (15 credits)
- Marketing Management Project (30 credits)
- Social and Sustainable Marketing (15 credits)
Students are required to choose 15 credits from this list of options.
- Customer Relationship Management (15 credits)
- Entrepreneurial Marketing (15 credits)
Students are required to choose 15 credits from this list of options.
- Digital Innovation (15 credits)
- Digital Customer Experience (15 credits)